BMW is no stranger to luxury and elegance and staying true to its value BMW is now introducing the first of the BMW 7 Series – the BMW 740Le xDrive iPure Excellent Variant and the X7. To add to its prestige, the Sedan is also a Plug-In Hybrid Electric Vehicle (PHEV).
Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia said, “we are introducing a timeless symbol of luxury in the form of the New BMW 7 Series, which is set to raise the bar once again with prestige, elegance, comfort, exceptional sporty performance, and most importantly, an understanding of premium that is strongly defined by sustainability.”
In addition to that, the luxury sedan will also be locally assembled, in line with BMW Group Malaysia’s continuing commitment towards growing its investments in Malaysia.
BMW 740Le xDrive iPure Excellent Variant
From a new slim and elongated headlights to replace its previous’ model’s fog lights which is now a characteristic design feature of the BMW luxury models to the new large air guides running across the outer air inlets that will allow incoming air to be directly guided to the brake air channels and the Air Curtain, everything about the New BMW 7 Series is aimed at making it look bolder and perform better.
The New BMW 740Le xDrive Pure Excellence possess a three-litre six-cylinder petrol engine with a peak output of 210 kW/286 hp while the advanced electric motor accompanying it contributes another 83 kW/113 hp. If you are concerned that running on electric will affect its power, don’t be because the all-electric top speed is 140 km/h.
When the Driving Experience Control is set to Sport mode, the New BMW 7 Series has an overall system output of 290 kW/394 hp which lets it do the century sprint in just 5.1 seconds. As for fuel efficiency, the luxury sedan has a combined fuel consumption of 2.8 litres per 100km and combined carbon emission of 65 g/km.
Because the electric motor is also integrated into the eight-speed Steptronic transmission, you can be rest assured that you will get the same driving experience when on electric mode.
BMW X7 xDrive40i Pure Excellence
Like the Sedan, the BMW X7 is nothing short of bold designs. The luxury SAV is equipped with slender BMW Laserlight that can illuminate up to 600 metres ahead, cutting across for a stronger contrast.
The ride height sits at 1,805 mm, exactly 60 mm taller than the BMW X5, giving the First-Ever BMW X7 an impressive visual presence
The luxury SAV is powered by a six-cylinder in-line petrol engine with a maximum power of 250kW/ 340hp, and a peak torque of 450Nm. This results in a century sprint completed in 6.1 seconds. All of which are achieved with combined fuel consumption of 9.5l/100km and combined carbon emission of 217g/km .
Prioritising Safety without Compromising Comfort
Both of the latest BMW are equipped with the Personal CoPilot driver assistance systems and standard safety equipment such as the camera and radar-based approach and pedestrian warning system that can now detect cyclists.
Its other safety features include:
Evasion Aid which uses steering interventions to support the driver in sudden elusive manoeuvres.
The Crossroads Warning with City Brake Activation that warns the driver of a potential collision with crossing traffic and preconditions the brakes for increased power during emergency braking.
The Steering and Lane Control Assistant that provides support for narrow road sections.
The BMW Digital Key available for selected Android mobile devices to provide ease of accessibility to the luxury sedan.
Outstanding Sound System
The new luxury sedan and SAV is also equipped with 16-Speaker Harman Kardon Surround Sound System to give better acoustics when playing music.
Every new 7 Series and BMW X7 is equipped with the new BMW Live Cockpit Professional with BMW Operating System 7.0 that combines the fully digital, freely configurable 12.3-inch instrument cluster and a central 10.25-inch Control Display with touchscreen functionality. This will allow drivers to choose from five possible input methods to control vehicle functions like the steering wheel buttons, iDrive Controller, Touch Display, Voice Control and the Gesture Control. The central Control Display now focuses solely on infotainment and advanced vehicle functions while the Gesture Control has been updated to register individual finger movements and it can now distinguish up to seven hand movements.
The two New BMW is also be fitted with the BMW Intelligent Personal Assistant which is an adaptable digital personal assistant that is voice-activated and can be woken with a personalised activation word. The BMW Intelligent Personal Assistant delivers information about the functions and status of the BMW and provide support for navigation and entertainment. It can also be used to control the new Caring Car functions, which includes the Vitalize and Relax programmes, to automatically activate vehicle functions such as air conditioning, lighting, seat massage and music, designed to revitalise or relax the driver.
Dynamic financial programme.
With the Balloon Financing Plan from BMW Group Financial Services Malaysia, the New BMW 7 Series can be owned with monthly instalment plans starting from RM 6,788.00 (based on estimates of an 80% loan on a five-year tenure) while the BMW X7 xDrive40i Pure Excellence can be owned with monthly instalment plans starting from RM 10,138.00 (based on estimates of an 80% loan on a five-year tenure).
Complete premium ownership experience.
Owners of the New BMW 7 Series will experience the complete BMW Group Malaysia Premium Ownership experience which includes:
• BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
• BMW 2-Year/ 24 Month Tyre Warranty Programme for its Run Flat Tyre offering and services
• BMW Roadside Assistance and Accident Hotline
• The BMW Group Loyalty+ Mobile App – BMW White Card
• BMW Service Online
The New BMW 740Le xDrive Pure Excellence starts at RM 594,800.00 and is available in four elegant colour options– Mineral White, Black Sapphire, Bernina Grey and Imperial Blue. They can be paired with either Black Nappa Leather or Cognac Nappa Leather upholstery.
The First-Ever BMW X7 xDrive40i Pure Excellence starts at RM 888, 800.00 and is available in Mineral White, Black Sapphire, Artic Grey, Sophisto Grey, Phytonic Blue, Terra Brown and Vermont Bronze
The New BMW 740Le xDrive Pure Excellence will be available at all authorised BMW dealerships in Peninsular Malaysia from Friday, 19th July 2019 and 26th July 2019 for BMW dealerships in East Malaysia while the BMW X7 will only be available at all authorised BMW dealerships nationwide from September 2019 onwards. Alternatively, you can visit www.bmwbethefirst.com.my to pre-book.