Previewed at the KL International Motor Show last year, the all-new DS 7 Crossback SUV is now on sale. If you have not heard of the DS brand, it’s actually a brand in the French Groupe PSA which includes Peugeot, Citroen, Opel and Vauxhall. It was earlier positioned as a premium sub-brand of Citroen but since 2015, is a standalone premium brand.
“The All-New DS 7 Crossback SUV is a model we have been anticipating to introduce in Malaysia. Its arrival signifies a new milestone for the DS brand in Malaysia, having come a long way since first stepping foot in Malaysıa in 2013. To meet demands for DS vehicles here, a flagship DS Store has been opened in Petaling Jaya, Selangor, the first in SouthEast Asia to meet individual expectations of its discerning clientele,” SM Nasarudin SM Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings Sdn Bhd said.
“Malaysians with a taste for premium SUV will find that the DS 7 Crossback SUV meets their every need, and we are confident in making an impact in the premium C-segment SUV market with the entry of DS’s proudest thoroughbred from a brand known worldwide for its exclusive and outstanding products and services,” he added.
Light signature a key feature
DS has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key feature of their styling. Reflecting the best tradition of craftsmanship, considerable thought went into every detail of the DS 7 Crossback and the materials used inside the car.
On its exterior, the DS 7 Crossback sports a muscular yet elegant look with a distinguished and sporty poise. The horizontal chrome DS WINGS on the front face convey a sense of prestige with their strong, well balanced lines.
The diamond-effect gloss black grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. Unique only to the Performance Line, the grille is topped with DS Performance Line badge. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV.
The DS ACTIVE LED VISION system adapts in width and range to the road conditions and vehicle speed and has 5 lighting modes –Town Beam, Country Beam, Motorway Beam, Adverse Weather and High Beam. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 Crossback is unlocked, before pivoting progressively by 180 degrees to create a hypnotic visual effect.
On the rear, DS 3D Full LED rear lights finished with three-dimensional scale effect and textured black finish on the textured black rear trim. Together with the 3D rear lights, there is a recognisable light signature from both front and rear views.
Chic, contemporary ambience
The interior has the chic, contemporary ambience that is typical of French cars. Two high-definition screens are positioned at the heart of the cabin, one being an 8-inch central touchscreen that manages the multimedia interface and DS CONNECT while the second is a 12.3-inch personalisable screen dedicated to the digital instrument cluster.
The Performance Line trim promises dynamic quality throughout, combining ‘Basalt Black’ grained Alcantara interior with Carmine/Gold topstitching and the use of precious materials such as Aluminium for the pedals, instantly enveloping occupants in a hushed sporty atmosphere.
The toggle switches on the chrome-finished central console feature a ‘Clous de Paris’ guilloche trim finish, while an exclusive animated watch in partnership with B.R.M Chronographs, the B.R.M R180, sits majestically on the dashboard adding a touch of elegance infused with a sense of tradition.
Proven THP engine
The proven THP 4-cylinder petrol engine with a 1.6-litre displacement powers the DS 7 Crossback. 165 bhp/240 Nm is delivered to the front wheel through a 6-speed automatic transmission that can also be operated by paddle shifters.
The DS 7 Crossback has scored the maximum of 5 stars from EuroNCAP and the version imported to Malaysia has the full suite of active safety systems.
DS Only You Programme
With the DS 7 Crossback SUV, which is priced at RM199,888 (without insurance), customers can enjoy the exclusive DS Only You programme – a collection of services for a unique DS Experience. The portfolio of services was built to delight customers, based on a thorough study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.
The DS Only You programme includes services such as DS At Your Service; 24/7 DS Assistance; DS Valet (local collection/delivery of customer’s car for maintenance); exclusive access to the SkyLounge by Naza located at the Subang SkyPark Terminal; and MyDS App. The warranty period is 5 years long or a maximum of 120,000 kms.