The last time that Proton was ranked second among all automotive brands sold in Malaysia was 37 months ago. Having been displaced from its No.1 position over 10 years ago and then slipping further down, it faced challenges recovering until Geely teamed up as a partner, with the aim of regaining the brand’s former glory.
Steadily over the past year, various efforts have been made and finally, results are showing with Proton becoming the best-selling brand in April. While official data from the Malaysian Automotive Association (MAA), which has been compiling sales data since the 1960s to provide transparency in the industry, have not been released, the company has announced that it registered 7,011 units last month, an increase of 14.1% over March and a 75% improvement over the same month in 2018.
50.2% overall sales growth
This was achieved despite a downturn in Total Industry Volume (TIV) that saw a contraction of 6.2% month-on-month, making Proton the only automotive brand ranked in the top 5 to record positive growth. This fact is also reflected in overall sales growing by 50.2% so far this year.
The strong sales performances were led by the Saga and X70, with a boost coming late in the month when the 2019 Iriz and Persona were launched on April 23. Over 4,000 bookings were collected prior to the launch, so expect the numbers for May to also be impressive.
Creating a solid base for long-term goals
“Proton is proud to finish second in overall sales in April 2019, returning to the position for the first time in over three years. Our aim is to try and end the year in second place to create a solid base for our long-term goal of leading the Malaysian car market again. With the launch of the Iriz and Persona and improved versions of the Proton Exora and Saga set to be introduced later this year, the Company is quietly confident it can achieve its goal,” said Dr. Li Chunrong, CEO of Proton.
“Proton’s sales achievement in April is testament to how the company is moving in the right direction, thanks to Malaysian car buyers regaining confidence in the brand and its products. It also showcases the value of the Proton X70 at driving traffic to our showrooms, resulting in other models getting more attention as customers are reminded of the value, quality and safety of all Proton vehicles,” added Dr Li.
Visit www.proton.com to know more about the models available and where to test them.